The intelligent platform for Africa's food chain
Nuru connects every actor in Africa's agricultural value chain - from farm input to final buyer - through AI, verified escrow, and end-to-end traceability.
Connecting every link in Africa's agricultural chain
One platform. Every actor.
Zero information gaps.
Nuru digitalises Africa's entire agricultural value chain - from the moment seeds are planted to the moment a buyer in Europe receives certified, traceable produce.
Financiers & input companies connect across the full chain - backed by verified platform data and AI credit signals.
Built for Africa's agricultural reality
Every feature is designed around the specific frictions that make African agricultural value chains inefficient - information asymmetry, trust gaps, and financing barriers.
AI Market Intelligence
Weekly demand forecasts, price trends, and planting recommendations - specific to your crops and the global markets buying them.
Escrow Payments
Every transaction held in escrow until delivery is confirmed. M-Pesa, mobile money, card, and letter of credit for exports.
End-to-end Traceability
QR-coded batches capture the full product journey from farm input through harvest, cold storage, logistics, and buyer delivery.
Cold Chain Discovery
Location-aware map for certified cold storage. Book by crate or KG - payment held until storage confirmed.
Smart Logistics Routing
Matches your shipment to the nearest available truck. Real-time tracking from pickup to delivery confirmation.
Agricultural Finance
Working capital, LPO finance, export credit - deployed against verified Nuru Farm Score and transaction data.
Your dashboard, built for your world
Seven distinct dashboards - each designed around the specific frictions that actor faces in the African agricultural value chain.
For Farmers
List produce, book cold storage, find trucks, connect with aggregators, and get AI farming guidance - from your phone.
- List products with photos & harvest dates
- Book nearest cold chain by crate or KG
- Receive and accept aggregation offers
- AI insights: what to grow, when to sell
- Apply for financing against your farm data
- Full traceability batches on your produce
- Browse farm input companies & order direct
- WhatsApp alerts on every activity
Trending produce, available now
Register as a buyer to unlock full access - 2,400+ verified listings
2,396 more products visible to registered buyers
Create a free buyer account to unlock full access Create buyer accountA fundable platform
built for scale
Africa's agri-food market exceeds $1 trillion. Post-harvest losses alone represent $48 billion annually. Nuru is the trust infrastructure that unlocks this market - with a data moat, dual revenue model, and escrow layer creating network effects at every new stakeholder.
Why Nuru is different
Every transaction builds verified data that improves AI accuracy and credit scoring - impossible for a new entrant to replicate.
Nuru becomes the indispensable financial settlement layer - not just a marketplace. High switching costs, recurring revenue.
Farmers participate via WhatsApp without mastering a complex app - dramatically increasing retention and data quality.
Transaction fees on escrow + SaaS subscriptions for premium AI analytics - diversified, recurring, scalable.
Ready to join Africa's agricultural future?
2,400+ farmers, aggregators, buyers, and financiers already on Nuru.